CollectivNews
Welcome to a monthly round-up of information relevant
to comms professionals and everyone interested in the fractional model.
September 2024
Fractional Leadership is Shaping the Future of Work
One of the most common questions we receive at CommsCollectiv is, “Why fractional?”
It’s a fair question, given how rapidly this model is gaining traction across industries. Two recent articles offer insights that help answer this question.
In “The Future of Work – Making Fractional Leadership Add Up,” by Diginomica’s Cath Everett highlights the core benefits that fractional leaders bring to the table:
– Fresh Perspectives and Specialized Skills: Fractional leaders are often hired to address specific challenges or opportunities, bringing with them unique viewpoints and expertise tailored to the situation.
– Diverse Experience: With varied backgrounds, these leaders are well-equipped to provide innovative solutions and drive strategic initiatives, making them valuable assets to any organization.
– Flexibility and Impact: Fractional leaders thrive on the variety in their work, choosing roles where they can make meaningful contributions across different organizations.
Katie McQuater’s article for Research Live called “Small Wins: The Rise of Fractional Leadership,” explores how these executives not only provide valuable insights but also help to mitigate ‘brain drain’ — as experienced leaders exit due to budget constraints or other factors.
Most notably, both articles touch on one of the biggest challenges facing this model, particularly in the comms space: the lack of widespread awareness.
That is a surmountable hurdle CommsCollectiv is actively working to overcome.
We are at the forefront of transforming the future of communications with the nearly 200 senior communications leaders on our roster, consistently demonstrating the immense value they bring. If you have questions about how CommsCollectiv can elevate your communications strategy, fill an immediate gap, or otherwise support your organization, please reach out to us at [email protected].
How AI is Revolutionizing the Workplace: A Case Study with PwC
As we all know, AI is no longer just a buzzword — it is reshaping the workplace. In this piece in Ragan.com, Megan DiSciullo from PwC shares her experience on how AI has been instrumental in enhancing productivity and driving innovation within the company. This story offers a closer look at the practical applications of AI and how it’s becoming an essential tool for businesses looking to stay competitive in today’s fast-paced environment.
The Evolving Role of Businesses in Public Discourse
Recent data from Gallup reveals that fewer than four in ten U.S. adults (38%) believe businesses should take public stances, a significant decline from previous years. This shift raises important questions about the role of businesses in public policy and whether staying neutral might be the safer route in a polarized climate, and, most importantly, how leaders should be defining their communications strategies. The data suggests a growing preference for businesses to focus on their core activities rather than engaging in public debates. Read more: Americans Still Want Business to Stay Quiet on Public Policy. What do you think?
