CollectivNews
Welcome to a monthly round-up of information relevant
to comms professionals and everyone interested in the fractional model.
March 2024
Navigating the AI Revolution in Communications
As we all know, the pace at which AI technology is advancing is nothing short of breathtaking. Its influence is permeating every corner of our lives, and the media industry stands on the brink of a significant transformation. These examples below underscore a critical point: the role of communicators in this evolving landscape is more important than ever. As AI continues to redefine the boundaries of creativity and communication, it’s imperative for us to stay ahead of the curve. Embracing and leveraging AI tools in our strategies will not only enhance our capabilities but also ensure we remain relevant and influential in an increasingly digital world.
Tyler Perry’s Strategic Pause
In a move that speaks volumes about the disruptive potential of AI, Tyler Perry has decided to put an $800 million studio expansion on hold. The reason? The emergence of OpenAI’s Sora, a groundbreaking AI tool, is reshaping the landscape, prompting a reevaluation of future investments and strategies in media production. Tyler Perry puts $800 million studio expansion on hold because of OpenAI’s Sora | Ars Technica
A New Era of Podcasting
Breaking into the top #200 news podcasts within just a week, Perplexity’s new podcast, Discover Daily, offers a concise recap of the news in 3-4 minutes—all of which is 100% AI-generated. Utilizing ElevenLabs to convert trending news from Perplexity into fully-produced podcasts with synthetic voices, this initiative exemplifies the innovative use of AI in content creation. For more insights, visit Discover Daily on Perplexity.
These examples underscore a critical point: the role of communicators in this evolving landscape is more important than ever. As AI continues to redefine the boundaries of creativity and communication, it’s imperative for us to stay ahead of the curve. Embracing and leveraging AI tools in our strategies will not only enhance our capabilities but also ensure we remain relevant and influential in an increasingly digital world.
Integrating Fractional Work into Talent Strategy
The rise of fractional work offers companies immediate access to specialized skills and enhanced agility in project execution. To fully capitalize on this trend, companies must learn to integrate independent workers into their talent strategies, including defining an independent worker strategy, identifying suitable roles, managing workforce dynamics, and addressing the unique needs of fractional workers. Leveraging fractional roles can help companies swiftly adapt to changing demands without the overhead of full-time hires. Read RJ Milnor’s whole post to learn more.
