There are a lot of misconceptions floating around about fractional communications, so we felt obligated to debunk them one by one. Understanding many companies are dealing with resource challenges, using seasoned leaders who provide the expertise and experience on an interim or part-time basis without the costs or commitment of a full-time hire — a.k.a. a fractional executive — is a viable solution. Not as common in the comms area yet, dispelling these myths will go a long way toward organizations feeling comfortable leveraging this innovative approach. Read the full story on Medium.