By Brian Besanceney, Partner Over the last few months, I have connected with a lot of seasoned CCOs and corporate affairs leaders. What has struck me is how quickly their agendas are evolving. AI is on every agenda, of course, but the more I listen, the less the conversation feels like it is about technology alone. Here are three things moving quickly in our profession and what they mean for anyone leading, advising or building [...]

By Monica Talan, Partner Every day, we wake up to headlines about AI’s potential harm: jobs lost, cybersecurity threats, misinformation, social isolation, and systems that may become difficult to control. But one of the biggest communications challenges facing the AI industry is much closer to home: it’s local. The issue came into sharper focus for me in February, when TIME published “The People vs. AI,” a cover story about the growing backlash against the industry. [...]

A recent discussion among marketers on Reddit took aim at the number of people calling themselves “fractional” CMOs, arguing that too many are simply consultants who have adopted a more senior-sounding title. The criticism was not really about the model itself. Their concern was whether the term “fractional” is becoming so widely used that it is losing its meaning. At its best, the fractional model gives an organization access to an experienced executive who has [...]

By Monica Talan, Partner If you’re reading this, there’s a decent chance you’re a newsletter junkie. I certainly am. I write for two newsletters, one in English and one in Spanish, and subscribe to far more than I could realistically read every day. So, do I actually read them all? Well… sort of. I built a ChatGPT workflow that goes through my newsletters and gives me a daily summary of the key headlines and takeaways. [...]

It has been a remarkable few weeks for anyone who works in corporate communications. Three very different companies faced criticism for three very different situations, each raising  the same fundamental question: Where was the corporate filter? Every organization needs people who are empowered to ask questions that can occasionally be uncomfortable. Should we do this? How could this be interpreted?Does this reflect our values? What happens if this appears on the front page tomorrow? What will our employees think? What will [...]

For decades, the basic model of work was remarkably consistent: companies hired employees, employees built careers inside organizations, and the full-time job sat at the center of both workforce strategy and professional identity. That model isn’t disappearing. But it is no longer the only one. A recent Fortune commentary by Noah Yosif, chief economist of the American Staffing Association, highlights a significant shift underway in the U.S. labor market. Temporary help services have been among the strongest job-producing industries in [...]