Posts
What Gartner’s 2026 Comms Predictions Mean for You, No Matter Where You Sit
Research and Industry Trends Gartner just released its top communications predictions for 2026 and beyond. If you have not read them yet, consider this your nudge. The firm outlines five forecasts covering the next three years, and together they signal something important: communications is no longer being treated as a support function. It is increasingly viewed as core business infrastructure. Whether you are a CCO navigating board-level expectations or a coordinator drafting the weekly all-hands [...]
You’re Not *Just* a Journalist. You Never Were.
At CommsCollectiv, we’ve built our work around a simple premise: that senior communications talent is more valuable, more versatile, and more in demand than most organizations realize. That conviction keeps getting reinforced from unexpected directions. This month, it came from Greg Frost. Greg is a fractional Chief Communications Officer and founder of Privateer Communications, where he serves deep-tech startups. Before that, he spent a decade at Reuters and held strategic communications roles at MIT and the [...]
Why AI Risk Hits Communications Hardest
More and more communications leaders are noticing something unsettling. A voice note that sounds like an executive. Content that moves faster than anyone can verify. Nothing overtly malicious. Nothing that triggers an immediate alert. But enough to raise questions. AI risk rarely originates in communications, but it often lands there. Communicators are responsible for trust, clarity, and credibility in an organization’s most visible moments. When AI enters unevenly, through approved platforms, unsanctioned tools, or external [...]
Why AI Risk Hits Communications Hardest
More and more communications leaders are noticing something unsettling. A voice note that sounds like an executive. Content that moves faster than anyone can verify. Nothing overtly malicious. Nothing that triggers an immediate alert. But enough to raise questions. AI risk rarely originates in communications, but it often lands there. Communicators are responsible for trust, clarity, and credibility in an organization’s most visible moments. When AI enters unevenly, through approved platforms, unsanctioned tools, or external [...]
The Besanceney Brief: Trend or Blip?
Three January Signals for Corporate Communications in 2026 January has come and gone, and once again the communications and corporate affairs role is front and center as organizations navigate an increasingly complex environment. But are some of the things we witnessed part of a yearlong trend, or just a blip on the radar screen? CEOs Speaking Out – With Precision Events in Minneapolis sparked a collective response from the local business community. More than 60 [...]
When Silence is a Strategy and When It’s a Liability
Why Communications Leaders, Not CEOS, Are Now the Real Decision-Makers on Social Issues If you work in communications long enough, you will eventually hear this question: “Can’t we just stay out of it?” It is a reasonable instinct. But in today’s environment, staying out of it is rarely perceived as neutral. Silence gets interpreted. Statements get dissected. And communications leaders are often asked to manage expectations without a clear strategy to anchor decisions. What’s changed? [...]