To stay competitive, agility and innovation are essential. Leveraging fractional leaders offers a flexible and cost-effective solution, blending deep expertise with a fresh, external perspective. Companies embracing this approach recognize that access to on-demand expertise can be a game-changer in reaching their goals. Case in point:
Buffer, a social media management company known for its open company culture and progressive management, worked with a fractional Chief Technology Officer (CTO) to support its growth strategy. Teaming up with a fractional CTO to lead the technology strategy and development initiatives enabled Buffer to gain senior-level technological advice without the price tag of a full-time hire. The outcome? The fractional CTO contributed significantly to the process of scaling Buffer’s technology infrastructure and product range to attract more users and increase revenue. This approach allowed Buffer to organize its resources rationally, concentrating on core competencies and hiring staff according to the company’s evolution. (Adapted from a February 2024 blog post by Anurag Paul on OpenGrowth)
Translating the value to communications, organizations are leveraging fractional comms leaders to navigate transitions, manage crises, and address strategic challenges. Whether it’s handling a leadership transition, covering for someone on family or medical leave, or offering general support to the communications team, these professionals bring strategies tailored to an organization’s needs.
Your competitors are already gaining a competitive edge by adopting this approach. Are you keeping pace, or are you falling behind? 2025 may be the year to rethink how your organization approaches resourcing communications.