For years, corporate communications was built around controlled channels. The press release. The CEO statement. The town hall. The website. The carefully approved social media post. Those channels still matter. But they are no longer enough. Today, influence increasingly moves through people, not institutions. Leaders, employees, founders, subject-matter experts, and even customers are becoming the faces of corporate reputation. In many cases, the most trusted company message is no longer coming from the company account. [...]

By Dan Nestle, Co-Founder & Chief Product & Intelligence Officer, Lilypath Someone is going to make a decision about your client this week — maybe to run a story, take a meeting, send an RFP, or buy a product. Until recently, they would have Googled the name; now, they ask an AI. ChatGPT or Claude tells them who your client is in one confident, sourced paragraph, composed and finished before your client has said a [...]

By Monica Talan, Partner, CommsCollectiv Throughout my career, I’ve had the opportunity to help navigate periods of major transformation inside Fortune 500 companies - restructurings, technology shifts, evolving operating models, and changing customer expectations. What I was always grateful for was leadership teams that understood one thing clearly: Communication was not separate from the transformation. Communication was integral to the transformation. Because during moments of uncertainty, employees are not just evaluating the business decision itself. [...]

By Jane Randel, Partner, CommsCollectiv Few people on the planet can say they have not felt lonely at some point. It’s almost inevitable. But for many, that feeling persists, impacting their lives, their health, and their jobs. Once unthinkable to talk about, it’s hard to open a newspaper, magazine, or Substack without running into at least one article that looks at loneliness and social isolation in our society. Declared an epidemic in 2023 by former Surgeon [...]

In an industry that prides itself on words, communications has embraced “storytelling” with near-constant frequency. The term appears in job titles, LinkedIn profiles, agency pitches, and strategy decks. Everyone, it seems, is a storyteller. But has the term become so overused that it is starting to lose its meaning? When Everyone’s a Storyteller “Storytelling” has gone through cycles of popularity. It resurfaces every few years as a defining label for communications professionals, only to become [...]

By Chris Gee AI Educator and Advisor Every communicator I talk to right now gives me some version of the same answer. “Oh yeah, I use AI. I use ChatGPT.” And I get it. A year ago, that was the right answer. Getting familiar with the tools, testing them out, figuring out what they could and couldn’t do. That was the work. That was progress. But we’re past that now. And if your relationship with AI [...]