Allison Carter of PR Daily tested four free, popular AI tools (OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Gemini and Anthropic’s Claude) to see how good they were at PR. “We put each through their paces, asking them to write a press release, brainstorm ideas, suggest a list of journalists for a pitch and parse some data,” she said. “We found an environment that’s still messy and rife with mistakes and hallucinations – but which shows flashes of promise…. None had been specifically trained on specific needs beyond what appears in the prompt. With additional coaching or a custom bot, the responses likely would have been better.” Read the whole article here.