At CommsCollectiv, we’ve built our work around a simple premise: that senior communications talent is more valuable, more versatile, and more in demand than most organizations realize. That conviction keeps getting reinforced from unexpected directions. This month, it came from Greg Frost.
Greg is a fractional Chief Communications Officer and founder of Privateer Communications, where he serves deep-tech startups. Before that, he spent a decade at Reuters and held strategic communications roles at MIT and the International Energy Agency. When The Washington Post gutted its newsroom last month, Greg did what good communicators do: he found the story inside the story. The result was one of the most widely shared pieces on the fractional model we’ve come across, and we asked if we could lead with it.
What Greg articulates so well is something comms people know from the inside: the skills that made great journalists are the same skills that make great communications leaders: turning complexity into clarity, noise into narrative. The platforms change. The institutions restructure. The core capability only becomes more valuable. His perspective is timely and, for many, personally resonant.