Hats off to Tomoko Yokoi and Amy Bonsall for their recent article in Harvard Business Review regarding the benefits for companies to retain fractional leaders.
In their insightful piece, How Part-Time Senior Leaders Can Help Your Business, the writers offer a comprehensive snapshot of the benefits of fractional hiring, detailing both the advantages and potential drawbacks of engaging fractional leaders. The article also cites three essential must-dos for building effective fractional engagements, making it a valuable resource for businesses considering this innovative approach to leadership:
1. Start with the work, not the role.
2. Ensure a good fit.
3. Maintain an effective relationship.
CommsCollectiv focuses exclusively on placing senior communications leaders in these roles — providing the experience without the cost of a FTE. With all eyes on reputation and the growing importance of trust with customers and consumers, effective comms is more essential than ever.