A recent post by Microsoft CCO Frank Shaw gives an update on how AI can be used to revolutionize comms work. Said Frank, “As we continue to push into the age of AI and reshape our function, we must ask ourselves what tools will help our stories connect with audiences in a new era of intelligent communications.
Today Microsoft and Meltwater announced the first step in reinventing PR and Communications with the power of AI as we unveiled a communications assistant built on Microsoft’s technology stack that allows users to surface real-time insights such as brand mentions, sentiment analysis, key issues, and competitive benchmarking all within Microsoft Teams.
This is more than just a tool—it’s a step towards transforming how we understand and engage with our audiences. By integrating these capabilities seamlessly into the platforms we use daily, we’re making it easier to stay informed and proactive in our strategies. Let’s set the standard for the future together!”
You can learn more about this initiative here.