There are a lot of misconceptions floating around about fractional communications, so we felt obligated to debunk them one by one. Understanding many companies are dealing with resource challenges, using seasoned leaders who provide the [...]
n the eight or so months since launching CommsCollectiv, we have gained a number of insights that underscore the evolving landscape of communications and the growing need for innovative resourcing solutions. Below are the gaps [...]
Hats off to Tomoko Yokoi and Amy Bonsall for their recent article in Harvard Business Review regarding the benefits for companies to retain fractional leaders. In their insightful piece, How Part-Time Senior Leaders Can Help Your Business, the writers offer [...]
Allison Carter of PR Daily tested four free, popular AI tools (OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Gemini and Anthropic’s Claude) to see how good they were at PR. “We put each through their paces, asking them [...]
A recent post by Microsoft CCO Frank Shaw gives an update on how AI can be used to revolutionize comms work. Said Frank, “As we continue to push into the age of AI and reshape our [...]
In a recent webinar on Reputation Management tailored for Private Equity firms and hosted by CommsCollective, industry experts Ellen Barry, Jennifer Hanley, and CommsCollective partner Eric Kraus explored the essential role of Reputation Management. They [...]
Early June found CommsCollectiv partner Jane Randel debating Max Forsyth, Founder, Comms, Search & Selection, and Travis Parman. CCO, Philip Morris International, under the superb moderation of Ann-Marie Blake, Co-Founder, True. The venue was a virtual event conceptualized and hosted by Mike [...]
Questions abound about the use of and ethics around of generative AI in the business world — particularly in communications. According to a press release issued on May 28, 2024: “That’s what a new study from researchers at [...]
According to Krista Mollion, publisher of the Unignorable Brands Newsletter, fractional executives are not only on the rise, but more of a permanent shift than a short-term trend. “Fractional leadership is the hottest Service-as-a-Sales-Model,” she says noting, “In [...]
Companies seeking to attract and retain top talent understand the importance of fostering a healthy work-life balance, including offering comprehensive parental leave policies. Extended absences of key leaders, however, can pose operational challenges and disrupt [...]
