Early June found CommsCollectiv partner Jane Randel debating Max Forsyth, Founder, Comms, Search & Selection, and Travis Parman. CCO, Philip Morris International, under the superb moderation of Ann-Marie Blake, Co-Founder, True. The venue was a virtual event conceptualized and hosted by Mike Klein FIIC, FCSCE, SCMP, #WeLeadComms and the Centre for Strategic Communication Excellence. A fantastic discussion with lots of participant questions and comments, the biggest take-away for the CommsCollectiv team involved assumptions and misunderstandings about the role that “fractional” communicators can play in a company. For example, we agree that it does not typically make sense for a large, publicly-traded multinational entity to hire its Chief Communications Officer on a fractional basis. It could, however, use a proven senior communicator to cover parental leave or for a specific assignment or challenge where the experience a seasoned leader brings is required. Fractional communicators are also a perfect solution for portfolio companies within private equity and venture capital, offering all the experience without the expense — a win win win all around! Watch the debate for yourself here.