Questions abound about the use of and ethics around of generative AI in the business world — particularly in communications. According to a press release issued on May 28, 2024: “That’s what a new study from researchers at the University of Rhode Island, along with industry partner and independent public relations agency MikeWorldWide, aims to discover. The study, made possible through a $10,000 grant from The Arthur W. Page Center for Integrity in Public Communication at Penn State, will explore the drivers and barriers to the adoption of AI technology as well as perceptions of its ethical use.” With all the uncertainty surrounding AI, the results of this study will be hotly awaited.