Posts
A New Era of Podcasting
Breaking into the top #200 news podcasts within just a week, Perplexity’s new podcast, Discover Daily, offers a concise recap of the news in 3-4 minutes—all of which is 100% AI-generated. Utilizing ElevenLabs to convert trending news from Perplexity into fully-produced podcasts with synthetic voices, this initiative exemplifies the innovative use of AI in content creation. For more insights, visit Discover Daily on Perplexity. These examples underscore a critical point: the role of communicators in this [...]
Tyler Perry’s Strategic Pause
In a move that speaks volumes about the disruptive potential of AI, Tyler Perry has decided to put an $800 million studio expansion on hold. The reason? The emergence of OpenAI’s Sora, a groundbreaking AI tool, is reshaping the landscape, prompting a reevaluation of future investments and strategies in media production. Tyler Perry puts $800 million studio expansion on hold because of OpenAI’s Sora | Ars Technica
Navigating the AI Revolution in Communications
As we all know, the pace at which AI technology is advancing is nothing short of breathtaking. Its influence is permeating every corner of our lives, and the media industry stands on the brink of a significant transformation. These examples below underscore a critical point: the role of communicators in this evolving landscape is more important than ever. As AI continues to redefine the boundaries of creativity and communication, it’s imperative for us to stay [...]
Recent News
We were thrilled that Axios covered the uptick of fractional assignments within the communications industry and even more thrilled that CommsCollectiv was included in the article. Check out the story here if you have not seen it.
Our perspective
This recent headline, “Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout,” speaks to how companies are restructuring their leadership teams and poses the opportunity for the fractional roles with senior leaders being accessible to support these teams.
Why is it important?
As the business landscape continues to evolve, more companies are recognizing the value of engaging experienced individuals in fractional roles. This trend presents a unique opportunity for seasoned professionals to leverage their expertise across multiple organizations, often on a contract or consulting basis.