Continuing on this theme, Sandra Lopez, a Fractional CMO & GM, co-authored a piece on the emergence of Fractional CXOs and why it’s important to understand why they are more than just “rebranded consultants.” Take a read.

What’s reflected in the title is something the five CommsCollectiv partners talk about all the time. Not because we are confused, but rather because we want to provide a simple way to differentiate between consultants and fractional executives. Now we have. We recently added a downloadable chart outlining the Scope of Work, Engagement Duration, Level of Engagement, Expertise and Specialization; and Cost Structure of each to our website. Both are extremely valuable models, but when you see them side-by-side you really [...]

This recent article speaks to how fractional executives can transform your business in ways you might not have considered. 10 Reasons Fractional Executives Could Transform Your Business in 2024 – ColoradoBiz Magazine

What’s the difference between fractional employees and freelancers? One is typically engaged for longer durations and provides ongoing strategic support across various functions of a business. The other is most often hired for specific projects with defined timelines. Both offer expertise and flexibility in pricing, but fractional employees are akin to part-time members of the team. Read more about why fractional employees work well for start-ups and learn a little more about the roles beyond [...]

If you have not seen it, Muckrack’s “State of Journalism 2024” report highlights the evolving landscape of journalism, emphasizing the critical role of technology and social media. According to the report, a third of journalists are concerned about funding and trust, with layoffs prevalent. A majority seek hybrid work, despite long hours and pay that does not always align. The research found AI’s role is growing, with 28% using it mainly for research and brainstorming, [...]

The rise of fractional work offers companies immediate access to specialized skills and enhanced agility in project execution. To fully capitalize on this trend, companies must learn to integrate independent workers into their talent strategies, including defining an independent worker strategy, identifying suitable roles, managing workforce dynamics, and addressing the unique needs of fractional workers. Leveraging fractional roles can help companies swiftly adapt to changing demands without the overhead of full-time hires. Read RJ Milnor’s whole [...]