By Sabrina Guttman, Founder & Principal, Sagesse Communications Let's be honest: if you're leading communications right now, you're probably juggling way too much. Expectations keep rising, budgets keep shrinking, and somehow you're supposed to manage reputation, advise leadership, engage employees, and handle whatever crisis pops up next. Agencies can help, but they're not always the right fit – retainers are expensive, account teams turn over constantly, and you often end up managing junior people who [...]

A Future-Oriented, Practical Program for Communicators by Communicators Every day we see the impact of AI in every corner of our lives.  It’s no longer enough to simply know what AI is or to experiment with tools. Communicators need to guide their companies, translate complex concepts for internal and external stakeholders, and navigate both the opportunities and risks of a rapidly evolving technology. That’s where The Responsible AI Comms Lab comes in. Starting September 30, this [...]

It is a rising trend in the workforce, involving engaging employees for a fraction of their time instead of full-time. This approach allows companies to bring on staff for particular projects or tasks without the need for or cost of a long-term employment agreement. This article from Pragna Solutions is a recommended read.

As the business landscape continues to evolve, more companies are recognizing the value of engaging experienced individuals in fractional roles. This trend presents a unique opportunity for seasoned professionals to leverage their expertise across multiple organizations, often on a contract or consulting basis.

This recent headline, “Fortune 500 companies are eliminating chief marketing officer roles as the position loses C-suite clout,” speaks to how companies are restructuring their leadership teams and poses the opportunity for the fractional roles with senior leaders being accessible to support these teams.

We were thrilled that Axios covered the uptick of fractional assignments within the communications industry and even more thrilled that CommsCollectiv was included in the article. Check out the story here if you have not seen it.