This recent article speaks to how fractional executives can transform your business in ways you might not have considered. 10 Reasons Fractional Executives Could Transform Your Business in 2024 – ColoradoBiz Magazine

What’s reflected in the title is something the five CommsCollectiv partners talk about all the time. Not because we are confused, but rather because we want to provide a simple way to differentiate between consultants and fractional executives. Now we have. We recently added a downloadable chart outlining the Scope of Work, Engagement Duration, Level of Engagement, Expertise and Specialization; and Cost Structure of each to our website. Both are extremely valuable models, but when you see them side-by-side you really [...]

Continuing on this theme, Sandra Lopez, a Fractional CMO & GM, co-authored a piece on the emergence of Fractional CXOs and why it’s important to understand why they are more than just “rebranded consultants.” Take a read.

Reid Hoffman recently created an AI version of himself and recorded a Q&A between the real Reid and REID AI. Per Reid, himself: “The video avatar is generated by Hour One, its voice was created by Eleven Labs, and its persona…is generated from a custom chatbot built on GPT-4 that was trained on my books, speeches, podcasts and other content that I’ve produced over the last few decades.” NOTE: As we look to ensure transparency in AI, we would [...]

Companies seeking to attract and retain top talent understand the importance of fostering a healthy work-life balance, including offering comprehensive parental leave policies. Extended absences of key leaders, however, can pose operational challenges and disrupt critical initiatives. This is where fractional executives come into play. These seasoned professionals bring a wealth of expertise, fresh perspectives, and strategic guidance, ensuring seamless business continuity during parental leave or other absences. In the communications field, hiring a fractional [...]

According to Krista Mollion, publisher of the Unignorable Brands Newsletter, fractional executives are not only on the rise, but more of a permanent shift than a short-term trend. “Fractional leadership is the hottest Service-as-a-Sales-Model,” she says noting, “In a post-COVID global economy, hiring a fractional leader is an intelligent and advantageous business decision that an increasing number of visionary CEOs are recognizing.” We would argue there are many leaders beyond the CEO who see the value of this [...]