Questions abound about the use of and ethics around of generative AI in the business world — particularly in communications. According to a press release issued on May 28, 2024: “That’s what a new study from researchers at the University of Rhode Island, along with industry partner and independent public relations agency MikeWorldWide, aims to discover. The study, made possible through a $10,000 grant from The Arthur W. Page Center for Integrity in Public Communication at Penn State, will explore [...]

Early June found CommsCollectiv partner Jane Randel debating Max Forsyth, Founder, Comms, Search & Selection, and Travis Parman. CCO, Philip Morris International, under the superb moderation of Ann-Marie Blake, Co-Founder, True. The venue was a virtual event conceptualized and hosted by Mike Klein FIIC, FCSCE, SCMP, #WeLeadComms and the Centre for Strategic Communication Excellence. A fantastic discussion with lots of participant questions and comments, the biggest take-away for the CommsCollectiv team involved assumptions and misunderstandings about the role that “fractional” communicators can play in a company. For example, we agree that it does [...]

In a recent webinar on Reputation Management tailored for Private Equity firms and hosted by CommsCollective, industry experts Ellen Barry, Jennifer Hanley, and CommsCollective partner Eric Kraus explored the essential role of Reputation Management. They noted that reputation management not only influences regulatory compliance and market positioning but also helps cultivate strategic partnerships. They also pointed out that effective Reputation Management is integrated into daily operations and acts both as a risk mitigator and as [...]

A recent post by Microsoft CCO Frank Shaw gives an update on how AI can be used to revolutionize comms work. Said Frank, “As we continue to push into the age of AI and reshape our function, we must ask ourselves what tools will help our stories connect with audiences in a new era of intelligent communications. Today Microsoft and Meltwater announced the first step in reinventing PR and Communications with the power of AI as [...]

Allison Carter of PR Daily tested four free, popular AI tools (OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Gemini and Anthropic’s Claude) to see how good they were at PR. “We put each through their paces, asking them to write a press release, brainstorm ideas, suggest a list of journalists for a pitch and parse some data,” she said. “We found an environment that’s still messy and rife with mistakes and hallucinations – but which shows flashes of [...]

Hats off to Tomoko Yokoi and Amy Bonsall for their recent article in Harvard Business Review regarding the benefits for companies to retain fractional leaders. In their insightful piece, How Part-Time Senior Leaders Can Help Your Business, the writers offer a comprehensive snapshot of the benefits of fractional hiring, detailing both the advantages and potential drawbacks of engaging fractional leaders. The article also cites three essential must-dos for building effective fractional engagements, making it a valuable resource for businesses considering [...]