It's time to stop the madness and let technology do the heavy lifting Dan Nestle Oct 24, 2024 The fracturing state of media. Image generated by Midjourney. If I could take back all the time and money I spent over the last few decades on all the meetings, pitches, briefings, coordination, corrections, progress reports, and measurement acrobatics performed in the service of Media Relations, I’d end up with a significant amount of cash, months if [...]

Gallup’s article, “7 Workplace Challenges for 2025,” identifies key issues organizations will face this year, including managing hybrid work models, addressing employee burnout, and fostering engagement amid technological advancements. The piece emphasizes the need for leaders to adopt strategies that prioritize employee well-being, cultivate a strong organizational culture, and effectively integrate AI into workflows. The story also highlights less buzzworthy issues like employees’ ongoing struggles with childcare and their need for feedback and recognition. These [...]

Agentic AI, identified by Gartner and ZDNet as one of the top strategic technology trends for 2025, is reshaping the way businesses approach automation and communications. These advanced AI agents, capable of autonomous decision-making and multi-task execution, are transforming industries by enabling smarter, faster, and more adaptive operations. For communications teams, Agentic AI presents both opportunities and challenges in monitoring, managing, and deploying these technologies effectively. In our November newsletter, we explored their potential to revolutionize business communications by handling complex [...]

To stay competitive, agility and innovation are essential. Leveraging fractional leaders offers a flexible and cost-effective solution, blending deep expertise with a fresh, external perspective. Companies embracing this approach recognize that access to on-demand expertise can be a game-changer in reaching their goals. Case in point: Buffer, a social media management company known for its open company culture and progressive management, worked with a fractional Chief Technology Officer (CTO) to support its growth strategy. Teaming [...]

As many of us know, the way we consume and engage with information has dramatically transformed in recent years. Traditional media, once the cornerstone of public discourse and news dissemination, is steadily being overshadowed by digital platforms. This shift is not just about convenience but represents a fundamental change in how audiences seek, trust, and interact with content. From the rapid rise of social media platforms as primary news sources to the increasing influence of [...]

While this podcast, The Growing Trend of Part-Time Executives from HBR IdeaCast, doesn’t focus exclusively on communications, it offers valuable validation for the work we do at CommsCollectiv. Fractional leadership — a concept we champion — has become a game-changer for organizations that need senior-level expertise but lack the budget or resources for full-time hires. In this episode, Tomoko Yokoi, a researcher at IMD Business School’s TONOMUS Global Center for Digital and AI Transformation, and Amy Bonsall, a [...]