n the eight or so months since launching CommsCollectiv, we have gained a number of insights that underscore the evolving landscape of communications and the growing need for innovative resourcing solutions. Below are the gaps we identified, key lessons learned and promising opportunities: Limited Understanding of Fractional Roles in Communications Unlike finance, where fractional roles are more commonplace, the concept remains relatively new in our field. In all our conversations and engagements, however, there is [...]

There are a lot of misconceptions floating around about fractional communications, so we felt obligated to debunk them one by one. Understanding many companies are dealing with resource challenges, using seasoned leaders who provide the expertise and experience on an interim or part-time basis without the costs or commitment of a full-time hire — a.k.a. a fractional executive — is a viable solution. Not as common in the comms area yet, dispelling these myths will [...]

Alex Goryachev, a Global Technology Executive specializing in AI Workforce Strategy and Digital Innovation, examines the antithetical perceptions of AI between business leaders who see the technology as a innovative game-changer and employees who fear it will take their jobs. His conclusion: it comes down to transparency and trust — and there are tools that can help. Read the whole article here. Another angle is explored by The Upwork Research Institute whose study, From Burnout to Balance: AI-Enhanced Work Models, found that [...]

One of the most common questions we receive at CommsCollectiv is, “Why fractional?” It’s a fair question, given how rapidly this model is gaining traction across industries. Two recent articles offer insights that help answer this question. In “The Future of Work – Making Fractional Leadership Add Up,” by Diginomica’s Cath Everett highlights the core benefits that fractional leaders bring to the table: – Fresh Perspectives and Specialized Skills: Fractional leaders are often hired to [...]

As we all know, AI is no longer just a buzzword — it is reshaping the workplace. In this piece in Ragan.com, Megan DiSciullo from PwC shares her experience on how AI has been instrumental in enhancing productivity and driving innovation within the company. This story offers a closer look at the practical applications of AI and how it’s becoming an essential tool for businesses looking to stay competitive in today’s fast-paced environment.

Recent data from Gallup reveals that fewer than four in ten U.S. adults (38%) believe businesses should take public stances, a significant decline from previous years. This shift raises important questions about the role of businesses in public policy and whether staying neutral might be the safer route in a polarized climate, and, most importantly, how leaders should be defining their communications strategies. The data suggests a growing preference for businesses to focus on their [...]