Communications teams are used to being brought in after a strategy is developed. The plan is set, the decisions have been made, and the tools have been selected. Communications’ job is to explain the change. [...]
For years, corporate communications was built around controlled channels. The press release. The CEO statement. The town hall. The website. The carefully approved social media post. Those channels still matter. But they are no longer [...]
By Dan Nestle, Co-Founder & Chief Product & Intelligence Officer, Lilypath Someone is going to make a decision about your client this week — maybe to run a story, take a meeting, send an RFP, [...]
In an industry that prides itself on words, communications has embraced “storytelling” with near-constant frequency. The term appears in job titles, LinkedIn profiles, agency pitches, and strategy decks. Everyone, it seems, is a storyteller. But [...]
By Chris Gee AI Educator and Advisor Every communicator I talk to right now gives me some version of the same answer. “Oh yeah, I use AI. I use ChatGPT.” And I get it. A year [...]
By Sadie Elisseou, MD Despite historically low global unemployment, a recent article in Fortune highlights a workforce defined not by confidence, but by anxiety. Drawing on a sweeping global survey of more than 39,000 workers across 36 [...]
We are no longer living in an information age. We are living in a verification age. Information is everywhere. Trust is not. Stop Consuming. Start Triangulating. In a world shaped by polarization, forming an independent [...]
More and more communications leaders are noticing something unsettling. A voice note that sounds like an executive. Content that moves faster than anyone can verify. Nothing overtly malicious. Nothing that triggers an immediate alert. But [...]
At CommsCollectiv, we’ve built our work around a simple premise: that senior communications talent is more valuable, more versatile, and more in demand than most organizations realize. That conviction keeps getting reinforced from unexpected directions. [...]
Research and Industry Trends Gartner just released its top communications predictions for 2026 and beyond. If you have not read them yet, consider this your nudge. The firm outlines five forecasts covering the next three [...]
