CollectivNews
Welcome to a monthly round-up of information relevant
to comms professionals and everyone interested in the fractional model.
June 2024
Fractional Communications Executives:
The Seamless Solution for Parental Leave
Companies seeking to attract and retain top talent understand the importance of fostering a healthy work-life balance, including offering comprehensive parental leave policies. Extended absences of key leaders, however, can pose operational challenges and disrupt critical initiatives. This is where fractional executives come into play. These seasoned professionals bring a wealth of expertise, fresh perspectives, and strategic guidance, ensuring seamless business continuity during parental leave or other absences.
In the communications field, hiring a fractional executive is a cost-effective solution for addressing short-term or project-based needs during transitions, when facing capacity constraints, or if there’s a need for specialized experience. Utilizing fractional communications executives allows organizations to demonstrate their commitment to supporting employees’ personal and professional needs while maintaining operational excellence — key in today’s competitive talent market.
The Rise Of Fractional Leaders
According to Krista Mollion, publisher of the Unignorable Brands Newsletter, fractional executives are not only on the rise, but more of a permanent shift than a short-term trend.
“Fractional leadership is the hottest Service-as-a-Sales-Model,” she says noting, “In a post-COVID global economy, hiring a fractional leader is an intelligent and advantageous business decision that an increasing number of visionary CEOs are recognizing.” We would argue there are many leaders beyond the CEO who see the value of this model and the multiple advantages it brings to many disciplines throughout an organization. You can read the whole article here.
URI Study to Examine Ethical Considerations of Using Generative AI in Communications Work
Questions abound about the use of and ethics around of generative AI in the business world — particularly in communications. According to a press release issued on May 28, 2024: “That’s what a new study from researchers at the University of Rhode Island, along with industry partner and independent public relations agency MikeWorldWide, aims to discover. The study, made possible through a $10,000 grant from The Arthur W. Page Center for Integrity in Public Communication at Penn State, will explore the drivers and barriers to the adoption of AI technology as well as perceptions of its ethical use.” With all the uncertainty surrounding AI, the results of this study will be hotly awaited.
