Alex Goryachev, a Global Technology Executive specializing in AI Workforce Strategy and Digital Innovation, examines the antithetical perceptions of AI between business leaders who see the technology as a innovative game-changer and employees who fear it will take their jobs. His conclusion: it comes down to transparency and trust — and there are tools that can help. Read the whole article here. Another angle is explored by The Upwork Research Institute whose study, From Burnout to Balance: AI-Enhanced Work Models, found that [...]

There are a lot of misconceptions floating around about fractional communications, so we felt obligated to debunk them one by one. Understanding many companies are dealing with resource challenges, using seasoned leaders who provide the expertise and experience on an interim or part-time basis without the costs or commitment of a full-time hire — a.k.a. a fractional executive — is a viable solution. Not as common in the comms area yet, dispelling these myths will [...]

n the eight or so months since launching CommsCollectiv, we have gained a number of insights that underscore the evolving landscape of communications and the growing need for innovative resourcing solutions. Below are the gaps we identified, key lessons learned and promising opportunities: Limited Understanding of Fractional Roles in Communications Unlike finance, where fractional roles are more commonplace, the concept remains relatively new in our field. In all our conversations and engagements, however, there is [...]

Hats off to Tomoko Yokoi and Amy Bonsall for their recent article in Harvard Business Review regarding the benefits for companies to retain fractional leaders. In their insightful piece, How Part-Time Senior Leaders Can Help Your Business, the writers offer a comprehensive snapshot of the benefits of fractional hiring, detailing both the advantages and potential drawbacks of engaging fractional leaders. The article also cites three essential must-dos for building effective fractional engagements, making it a valuable resource for businesses considering [...]

Allison Carter of PR Daily tested four free, popular AI tools (OpenAI’s ChatGPT, Microsoft’s Copilot, Google’s Gemini and Anthropic’s Claude) to see how good they were at PR. “We put each through their paces, asking them to write a press release, brainstorm ideas, suggest a list of journalists for a pitch and parse some data,” she said. “We found an environment that’s still messy and rife with mistakes and hallucinations – but which shows flashes of [...]

A recent post by Microsoft CCO Frank Shaw gives an update on how AI can be used to revolutionize comms work. Said Frank, “As we continue to push into the age of AI and reshape our function, we must ask ourselves what tools will help our stories connect with audiences in a new era of intelligent communications. Today Microsoft and Meltwater announced the first step in reinventing PR and Communications with the power of AI as [...]