In a recent webinar on Reputation Management tailored for Private Equity firms and hosted by CommsCollective, industry experts Ellen Barry, Jennifer Hanley, and CommsCollective partner Eric Kraus explored the essential role of Reputation Management. They noted that reputation management not only influences regulatory compliance and market positioning but also helps cultivate strategic partnerships. They also pointed out that effective Reputation Management is integrated into daily operations and acts both as a risk mitigator and as [...]

Early June found CommsCollectiv partner Jane Randel debating Max Forsyth, Founder, Comms, Search & Selection, and Travis Parman. CCO, Philip Morris International, under the superb moderation of Ann-Marie Blake, Co-Founder, True. The venue was a virtual event conceptualized and hosted by Mike Klein FIIC, FCSCE, SCMP, #WeLeadComms and the Centre for Strategic Communication Excellence. A fantastic discussion with lots of participant questions and comments, the biggest take-away for the CommsCollectiv team involved assumptions and misunderstandings about the role that “fractional” communicators can play in a company. For example, we agree that it does [...]

Questions abound about the use of and ethics around of generative AI in the business world — particularly in communications. According to a press release issued on May 28, 2024: “That’s what a new study from researchers at the University of Rhode Island, along with industry partner and independent public relations agency MikeWorldWide, aims to discover. The study, made possible through a $10,000 grant from The Arthur W. Page Center for Integrity in Public Communication at Penn State, will explore [...]

According to Krista Mollion, publisher of the Unignorable Brands Newsletter, fractional executives are not only on the rise, but more of a permanent shift than a short-term trend. “Fractional leadership is the hottest Service-as-a-Sales-Model,” she says noting, “In a post-COVID global economy, hiring a fractional leader is an intelligent and advantageous business decision that an increasing number of visionary CEOs are recognizing.” We would argue there are many leaders beyond the CEO who see the value of this [...]

Companies seeking to attract and retain top talent understand the importance of fostering a healthy work-life balance, including offering comprehensive parental leave policies. Extended absences of key leaders, however, can pose operational challenges and disrupt critical initiatives. This is where fractional executives come into play. These seasoned professionals bring a wealth of expertise, fresh perspectives, and strategic guidance, ensuring seamless business continuity during parental leave or other absences. In the communications field, hiring a fractional [...]

Reid Hoffman recently created an AI version of himself and recorded a Q&A between the real Reid and REID AI. Per Reid, himself: “The video avatar is generated by Hour One, its voice was created by Eleven Labs, and its persona…is generated from a custom chatbot built on GPT-4 that was trained on my books, speeches, podcasts and other content that I’ve produced over the last few decades.” NOTE: As we look to ensure transparency in AI, we would [...]